Analysis of the current state of the business, market, and competitors
Result: Market analysis report
Research and analysis of the target audience, including their needs, preferences, and behavioural patterns
Result: Buyer persona portraits
Identification of the company’s unique value proposition and determination of ways to differentiate from competitors
Result: Brand positioning strategy
Setting long-term and short-term goals
Result: Strategic plan
Development of a product or service promotion plan, including selection of marketing channels, tactics, and tools
Result: Promotion plan
Definition of key performance indicators (KPIs) and a monitoring system to assess strategy effectiveness
Result: Performance measurement plan
Creation of a marketing budget and resource allocation for achieving set goals
Result: Marketing budget plan
Identification of risk assessment mechanisms and development of a strategy for risk minimization
Result: Risk management plan
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Outcome
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I will help you develop a marketing strategy to launch or boost your brand or product in local or international markets. This will serve as a guide for your specialists in their future marketing activities and, if implemented effectively, will lead your business to success.