Analysis of the current brand position and market perception (if the brand already exists)
Result: Current brand assessment report
Research on the audience, market environment, strengths and weaknesses of the business and its competitors
Result: WOT analysis and market research report
Development of a branding strategy, including the creation of unique values and positioning
Result: Comprehensive branding strategy
Recommendations for visual identity presentation, and if possible, collaboration with your designer on developing branding guidelines
Result: Brand visual identity recommendations
Creation of cohesive brand communications to support marketing strategies
Result: Integrated brand communication plan
Development of a brand platform and, if desired, a brand book in collaboration with your designer to establish consistent and coherent communications
Result: Brand book and communication guidelines
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Outcome
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I will help your team clearly understand the company's market positioning and then align marketing and sales accordingly, using the developed unique messages (signals, communications) to strengthen positions by creating and enhancing brand recognition.