I specialise in propelling startups into the market and scaling businesses to new heights, both domestically and internationally.

CHALLENGE:
The objective was to enhance transparency within the marketing department, align its efforts with overarching business goals, and scale the department’s results to drive significant growth.

SOLUTION & RESULTS:

• Achieved a fivefold increase in registrations, activations, and new revenue streams;
• Conducted in-depth analysis of the market, competitors, and product offerings. This included client and employee surveys to gain actionable insights;
• Rebranded the company, establishing a distinctive market position. The introduction of the unique "Partner Care" customer service program set ADSTERRA apart from its competitors;
• Developed and executed a holistic 360° marketing strategy fully aligned with business objectives, ensuring consistent and measurable outcomes;
• Grew the marketing team by 5 times, creating a robust system of goals, metrics, processes, and transparent reporting mechanisms to track performance;
• Introduced end-to-end marketing analytics with data visualisation in Power BI, Amplitude, and Tableau, enhancing decision-making processes;
• Successfully scaled advertising campaigns and diversified into new traffic channels, amplifying reach and impact;
• Improved the company's online ratings and strengthened its reputation by actively managing community interactions on forums and social media platforms;
• Launched and optimised a new website and blog from scratch, driving substantial organic traffic that became one of the top 2 revenue-generating channels;
• Tailored marketing activities for specific regional markets and recruited local managers to spearhead these initiatives;
• Developed and implemented a Corporate Social Responsibility (CSR) policy, reinforcing the company’s commitment to ethical business practices.

OUTCOME:
Through these strategic initiatives, ADSTERRA experienced significant growth, both in terms of market presence and financial performance. The company's enhanced transparency, scalable processes, and robust brand identity have solidified its position as a leading global advertising platform and CPA network.

CHALLENGE:
The goal was to successfully launch a new product in the Latin American market and achieve profitability.

SOLUTION & RESULTS:

• Developed a positioning and growth strategy grounded in comprehensive market and competitor analysis, ensuring a tailored approach for the Latin American market;
• Identified and coordinated with local contractors in Latin America to manage, localise, and SEO-optimise the blog, enhancing the platform’s relevance and reach;
• Created a multilingual website in English, Spanish, and Portuguese, which quickly gained traction, achieving top 2 rankings on Google for targeted keywords in multiple Latin American countries;
• Achieved a full return on investment (ROI) within six months, demonstrating the effectiveness of the strategic approach and execution.

OUTCOME:
These efforts led to a successful product launch in the competitive Latin American market, establishing CRIPTO INTERCAMBIO as a prominent player in the region's cryptocurrency exchange landscape, while also achieving early profitability.

CHANGELLY:
The primary objective was to streamline marketing processes and significantly increase both user registrations and revenue.

SOLUTION & RESULTS:

• Conducted proprietary research to develop a strong positioning and unique selling proposition (USP), which led to the formulation of a long-term business strategy for ecosystem development and a comprehensive marketing strategy;
• Successfully doubled the average daily number of registrations within a year, despite the cryptocurrency market collapse in 2019;
• Outperformed the nearest, more established competitor in terms of traffic volume, brand mentions, and community size, solidifying Changelly’s position in the market;
• Achieved a tenfold increase in marketing profitability (ROI) by adding new traffic channels and optimising existing ones;
• Launched a blog that grew organic traffic from scratch to 180K visitors per month, making it the most profitable channel for the platform;
• Enhanced the PR strategy by cutting out paid placements and doubling the number of native publications with greater reach;
• Boosted online ratings by at least 1.5 points, raising the average rating to 4.5;
• Increased the retention rate by 37% through the implementation of trigger-based email campaigns, ensuring long-term customer engagement;
• Organised API integration with crypto aggregators, leading to a 20% increase in overall profit;
• Developed a crash course for beginners on the website’s domain, which served as an additional source of traffic;
• Successfully launched the brand’s mobile app, which quickly captured a profit share of up to 15.6%.

OUTCOME:
These initiatives streamlined Changelly’s marketing processes, leading to exponential growth in registrations and revenue, solidifying its position as a leader in the global cryptocurrency exchange market.

CHALLENGE:
The primary goal was to significantly increase the number of leads and overall profitability.

SOLUTION & RESULTS:

• Transformed unprofitable marketing efforts into a highly profitable venture, achieving a remarkable 350% growth in Return on Marketing Investment (ROMI) within just six months;
• Boosted registrations by 35% through a comprehensive and diversified marketing approach, including pay-per-click (PPC) advertising, search engine reputation management (SERM), social media marketing (SMM), influencer marketing, and targeted email campaigns);
• Established a strong online presence and enhanced the company’s reputation by leveraging social media, forums, events, listings, ratings, and affiliate marketing, which collectively reinforced brand visibility and credibility;
• Expanded the brand's LinkedIn audience by 32% in only four months, transforming it into one of the most effective lead-generation channels. This initiative generated approximately 300 high-quality B2B leads for traffic acquisition each month.

OUTCOME:
These strategic efforts led to a substantial increase in both leads and profits, positioning CLICKADU as a dominant player in the global advertising market, with a solidified online presence and a robust, highly effective marketing strategy.

CHALLENGE:
The main objective was to build a lead generation system from the ground up.

SOLUTION & RESULTS:

• Successfully built the company’s marketing function from scratch, assembling a small but highly effective team to drive the initiative;
• Launched and optimised the company website for search engines within just three months, significantly enhancing online visibility and accessibility;
• Initiated targeted Google advertising campaigns, which resulted in a steady flow of 300-400 high-quality B2B leads per month, laying the foundation for sustainable growth;
• Developed and implemented a comprehensive strategy for automating lead scoring and follow-ups, integrating website functionalities, CRM systems, and trigger-based emails and calls to streamline the sales process;
• Secured free publications in key specialised media outlets in both Russia and the US, achieving 5-7 media placements per month, which bolstered brand recognition and authority;
• Ensured the company’s mention in Gartner’s quarterly loyalty program market research report at no cost, significantly elevating its profile in the industry.

OUTCOME:
These strategic initiatives not only established a robust lead generation pipeline but also positioned LoyaltyPlant as a recognized leader in the mobile loyalty program sector, with a strong foundation for ongoing growth and market penetration.